Tuesday, March 09, 2010
   
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sourcemap.org for ipod production

Live blogging from the Greener Gadgets Conference 2010 (#GG10 on Twitter)

Ever wondered where your iPod actually comes from? Actually, the flash memory comes from South Korea, the HDD input comes from Japan, chips come from Taiwan, assembly was most likely done in China, and design happened in California.

Looking a bit like Jimmie Kimmel in a black blazer over a black cotton shirt, Leonardo Bonanni showed the Greener Gadgets audience a map that showed the above supply chain, as well as the carbon footprint of an iPod (9.84kg). Bonanni is a PhD candidate at the MIT Media Lab, where he researchers and teaches sustainable design. Through the lab he is the founder of Sourcemap.org, an open source site where anyone can share the supply chain of products or activities.

Bonanni talked briefly about the big impact of mining around the world, especially how it is driven by our insatiable appetite for electronics. "Each computer is a treasure of materials, it's a really awesome thing and we should recognize and respect that," said Bonanni. "Every product we only own for a brief time in its lifecycle. It was touched by many people before us, and it's probably going to end up with lots of other people, in lots of other places, when we are done with it. These materials in a sense don't belong to us."

Bonanni said he originally conceived of Sourcemap to help designers understand where materials and products come from, but he says it is finding the biggest use among big global companies, which have struggled to keep on top of increasingly complex supply chains, and which are increasingly being scrutinized for environmental and human rights issues at every step. Tesla Motors has posted an entry of their electric cars, and another company uses the software to track meetings and staff movements, and the associated carbon footprints.

When Bonanni looked to get business cards for his site, and the largely volunteer staff that helps him out, he checked out Moo cards online. He discovered that the printer offered two kinds of cards, and he wondered which had a lower carbon footprint, half-size cards or regular-size cards made from recycled paper. It turns out the half-size cards were a bit better. "This shows that we know little about the carbon footprints of things," he said. "We don't want there to be any excuse for people not to know where things come from."

Another example of a use for Sourcemap is shown by the caterer who serves local food, and who prints maps of the farms that source his ingredients on his menus. He uses Sourcemap's easy interface to locate the farms and keep track of the impact. The end result, is that customers are really ordering from the place, and they can go to that place if they like the food.

Sourcemap is a great web 2.0 application to help us learn more about our increasingly global footprint, and to become smarter, greener consumers and businesses.

 

Can't Decide if It's Clutter or Treasure? Read This

cluttered room

Given my proclivity for adopting minimalist New Year's resolutions, I'm really pushing the envelope this year by vowing to thoroughly declutter my house and my life.

In January, I dove head over long into my decluttering campaign, rummaging through the garage, closets, and dresser drawers for items I haven't used in at least the past year or two. I've told myself that those are the things I should seriously consider parting company with. My pile of rarely used items quickly began to take over the living room floor, and when I stood back to appraise my progress, a wave of anxiety hit me. It was a veritable tsunami of materialistic nostalgia.

This is great stuff, I said to myself. I can't give it away!

My original intention had been to cart everything off to a local thrift store, or maybe post it on the Freecycle Network, as those are terrific ways to redistribute things you no longer need But I decided that my old stuff is so special, it deserves the best possible new home. Parting is such sweet sorrow, but after some online research, here's my last will and testament concerning the distribution of my stuff to some very special new homes:

* My favorite-but-now-sadly- threadbare fleece jacket: I'll drop it off at the local Patagonia store, where it'll be recycled into new clothing as part of Patagonia's Common Threads Recycling program.

* The speed-bag that nearly knocked me out last time I tried to use it: SportsGifts.org will pass it along to an aspiring Rocky Balboa, since they use donated sports equipment to create community-based sports programs for underprivileged kids around the world.

* A duplicate copy of Stuart Little, one of my all-time favorite books by E.B. White: I know it will find a good home and delight some young reader when I donate it to Project Night Night, a nonprofit organization that provides "Night Night" tote bags filled with books and other items to homeless children.

 

A Pop Pantheon of Broken Record Heroes

john lennon recycled record art by mr brainwash, icons nyc show

Thursday night ended up being totally random. It started at the launch for the new website Real Beauty, at the funky, eclectic Collab space in Tribeca (co-owned by TDG contributor Adina Levin!). Real Beauty -- which is also owned by TDG parent Hearst Digital Media -- debuted in style.

Former American Idol contestant Katherine McPhee put on a surprisingly moving performance, her sultry, jazzy songs right at home at Collab. Green pro makeup artist Jessa Blades was in attendance, and guests got free "manis" from Green Spa On The Go. We are already sharing some of our green beauty content with Real Beauty, and hopefully the site will be able to offer even more natural alternatives in the near future.

After a fun and seemingly productive evening of talking up green stuff with the conventional industry reps in attendance, as well as media colleagues, Remy C. and I said goodbye to the Collab crew (I'm definitely going back!), and hit the pavement. We headed over to the Meatpacking District to try to grab a bite (45 minute wait, no thanks!). Back on the sidewalk, we were struck by the commotion, and piles of flowers, in front of the chic shop for Alexander McQueen. A modelesque mourner in a white fur coat stopped to reflect and snap a photo. I asked her what was going on, and she said the designer had just hung himself. I leaned in close to the window and saw a small plaque on the inside, which asked for fans to respect the family's privacy as they tried to make some sense of the terrible loss of the punk fashion icon.

Practically next door, the scene was much less somber, and in some ways was a fitting send-off of McQueen. We slipped into the spacious Meatpacking gallery hosting an opening party for 15,000 square feet of "Icons," the new solo show by rising counterculture star Mr. Brainwash. Along the lines of Banksy or Shepard Fairey, Mr. Brainwash did his time on the streets as a graffiti artist, and mixes up pop culture commentary. Mr. Brainwash, real name Thierry Guetta, started as a French documentary filmmaker, but now fills galleries around the world.

Clearly a student of Andy Warhol as well as Photoshop, Mr. Brainwash deconstructs and remixes the most beloved images of the last half century: Michael Jackson, Bono, the Beatles, Obama, Spock and Matchbox cars (the latter whimsically reimagined at 1:1 scale, with a real NYC taxicab in a giant product package). Perhaps the most striking works were the big canvases showing the faces of a pantheon of music heroes -- all seemingly constructed of little more than broken vinyl records, cleverly arranged like large plastic pixels. Barry White, Jim Morrison, Pink Floyd, Dr. Dre and Bob Marley have seldom looked this fresh. It's recycled art, where the old medium becomes the new message.

Downstairs, Remy ran into an old friend from his Wetlands Preserve days, Carlo McCormick of Paper magazine. The two came of age in the 60's, when many of the icons on the walls were making their marks on history. Remy asked if all the faux hawk kids in their striped sweaters had any passion to carry on the change-making work of their idols, or if they were simply there to soak up hollow nostalgia along with the free drinks.

"Icons" officially opens February 14 at 3 pm, at the gallery on 415 W 13th St. in New York City. See more of Remy C.'s pictures from the night here. Also check out the horse made from recycled tires below. As for us, we left the party early to seek out the Ace Hotel in midtown, since we were told by one of the Paper writers that the new "hipster hotel" is kind of steampunk, like the Edison in LA, and that it is a cool place to rub elbows with bloggers taking advantage of the lobby's free wi-fi. When we got there the hotel bar was packed, and we gave up on the entrance line after about 15 minutes. We'll have to go back.

More work from the "Icons" show:

   

Don't Miss the Greener Gadgets Conference Tomorrow!

robot woman

The Greener Gadgets 2010 conference is tomorrow, February 25, from 9 a.m. to 6 p.m. EST (at the McGraw-Hill Conference Center @ 1221 Avenue of the Americas in NYC. Incidentally, I have been working on a pair of green tech books for McGraw-Hill over the past few months). Registration is still open for Greener Gadgets, so come on by! It's only $75 for students for the day, or $395 for attendees.

This year the conference is being managed by the very capable folks of the Consumer Electronics Association, having taken over the operations from founders Jill Fehrenbacher of Inhabitat ("green design will save the world!") and green designer Marc Alt. Last year's Greener Gadgets conference had some great moments, such as the suggestion that Coke and Pepsi start using their cans as energy collectors, a lesson on how Dell is ramping up recycling of used products, and how super-efficient BoGo lights are helping people in the developing world.

The year before, I learned how Nigerian five-year olds are gaining valuable skills by teaching themselves to repair their OLPCs, the cheap, efficient laptops that are being distributed to help reduce the digital divide.

You won't want to miss the annual green design competition, which is a fountainhead of inspiration and fresh ideas from around the world. Register for Greener Gadgets -- and use the discount code "BLOG10" -- hope to see you there!

 

OK Go's New Video Shows a Better Way to Recycle Your Trash

This new video from OK Go shows you an elaborate way to recycle your trash.
   

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