Filed under: Food, Gadgets and Tech

Packaging is one of those things that, once you start noticing it, you can't stop. Why does cereal need to come in a bag inside a box? Does that DVD really need to be shrink wrapped? And don't even get me started on wasteful individual serving packaging, like Starbucks Via.

I just read about an exciting development in liquid container packaging, over at Triple Pundit. Ecologic Brands is a new company that goes by the tagline, "packaging the Earth can live with" -- and it could change everything!

Ecologic created a recycled paper/plastic pouch "hybrid" bottle that can be recycled and composted. The outer shell -- the paper part -- is made from old cardboard boxes and can be composted. The inner pouch is made of highly recyclable #4 plastic and uses 70% less plastic than a traditional plastic jug.
The bottle is being tested by Straus Family Creamery and sold at the Whole Foods Market Oakland, California location. I'm tempted to drive over the bridge to buy a bottle, and I'm not even much of a milk drinker!

If this catches on, the possibilities are endless. The bottle is formed using egg carton technology, which means the material can be formed into pretty much any shape. And that means we could buy juice, laundry detergent or pretty much anything in the grocery store that comes in plastic bottles right now!

Will it catch on? I know I'm ready to try it out, and even pay a premium at first, for this kind of earth-friendly technology. What about you?

Ecologic Creates the New Frontier of Packaging originally appeared on Green Daily on Mon, 01 Feb 2010 12:01:00 EST . Please see our terms for use of feeds.

 

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