Conscientious Consumers: Making a Statement with Your Shopping Cart
I recently bought a 2.5 pound bag of Fair Trade Colombian Supremo at Sam’s Club for $14.98. I did so for two reasons. First, because I love the taste of the coffee: Arabica beans handpicked in the northern Andes Mountains and roasted according to a centuries-old tradition. Second, I was hoping to contribute to the greater good of all the farmers involved in producing this coffee. My bag of coffee advertises “better business for better living" and claims that “fair trade raises incomes and living standards by guaranteeing fair prices, direct trade, environmental sustainability, community development and fair, safe labor conditions.” I set out to find out how the system works and get a realistic assessment of its success.
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Picture this: 13,000 feet of lumber, 14 tons of concrete, 2,300 sq. ft. of siding, 3,000 sq. ft. of roofing material, 3,000 sq. ft. of insulation, and 6,000 sq. ft. of interior wall materials – all this to build a 2,000 square foot home. According to 