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The One Thing Every Brand Should Do to Change the World
Work Green!
The One Thing Every Brand Should Do to Change the World
The One Thing Every Brand Should Do to Change the World
Image credit: Peter Gene, used under Creative Commons license.
My day job is in branding for good-for-the-world businesses, non-profits and organizations. So I get a fair few invites to attend events on "branding and sustainability", or "how brand can change the world". Often, these invites are wrapped up in layer-upon-layer of business jargon and corporate social responsibility speak. And yet we forget that the simplest, most important thing that any brand can do to change the world is pretty darne...Read the full story on TreeHugger

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